LOS ANGELES, CA
As AI platforms reshape how audiences discover and evaluate brands, S99 PR introduces structured authority programs that build the editorial press foundation required to appear in both Google search and AI-generated recommendations.
S99 PR, a Los Angeles-based public relations and credibility-building agency, today announced the launch of its Authority Press Programs, a structured suite of services designed to help executives, founders, and brands build a durable editorial media presence across the platforms where modern audiences form their first impressions — including Google Search, ChatGPT, Claude, and Perplexity.
The announcement reflects a fundamental shift in how brand discovery works. For years, owning your Google search results was the primary goal of reputation and credibility strategy. Today, that challenge has expanded significantly. AI platforms including ChatGPT, Claude, and Perplexity are now among the first places people turn when evaluating a professional, choosing a service provider, or researching a brand. The recommendations those platforms generate are driven almost entirely by what editorial press exists about a brand across the open web.
“Search results have always been your first handshake,” said Jake Vince, brand strategist at S99 PR. “What has changed is that the handshake now happens in more places. When someone asks ChatGPT or Perplexity who the best agency is in a given space, the answer is built from editorial press — the same foundation that drives Google authority. Build it once correctly, and it works across every platform simultaneously.”
S99 PR’s Authority Press Programs are structured around guaranteed editorial placements in recognized publications — features that carry named authors, clear publish dates, and no sponsored or contributor content tags. Each placement becomes a permanent indexed signal across Google and the editorial sources that AI platforms reference when formulating recommendations.
“The press you build today trains the models that answer questions about your industry for years. A placement from eighteen months ago is still indexed, still being read by AI, still shaping what gets recommended.”
— J A K E V I N C E , S 9 9 P R
Research across major AI platforms indicates that 82 to 89 percent of all AI citations trace back to earned editorial media rather than paid placements or social content. Brands with consistent editorial coverage across multiple outlets report significant increases in both AI citation rates and AI referral traffic — with conversion rates from AI-sourced visitors running substantially higher than those from traditional organic search.
S99 PR’s approach positions editorial press as a unified infrastructure asset. Rather than treating Google search and AI visibility as separate problems requiring separate solutions, the agency’s programs are designed to build a single editorial foundation that addresses both simultaneously. Guaranteed placements are combined with strategic press release distribution, supporting article coverage, and Google Knowledge Panel development to create a presence that compounds across platforms over time.
“Owning your search results is not about vanity,” Vince added. “It is about making sure that when someone is deciding whether to trust you, work with you, or invest in you — what they find gives them a reason to say yes. That conversation is happening on Google, on ChatGPT, on Claude, on Perplexity. The brands building editorial press now are the ones who will own that conversation.”
S99 PR works with founders, executives, medical professionals, researchers, and public figures across industries. The agency’s editorial standards — clean formatting, verified publication readership, no paid content tags — were originally developed to meet the strict evidentiary requirements of USCIS extraordinary ability visa petitions and have since been applied as the universal standard across all client programs.
For more information on S99 PR’s Authority Press Programs, visit www.s99pr.com.
About S99 PR
S99 PR is a Los Angeles-based credibility and authority-building agency specializing in guaranteed press placements, earned media, and AI visibility programs for executives, founders, and public figures. The agency’s core philosophy: press is credibility. The article is the mechanism. The outcome is authority, trust, and stronger search perception across
every platform where audiences form their first impressions.
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S99 PR
Los Angeles, CA