New York, USA
Science-backed pet health brand strengthens retail presence across the Western United States
Rooted Owl®, a next-generation natural pet wellness brand with strong scientific support, today announced an exclusive distribution partnership with Veterinary Service, Inc. (VSI), a leading distributor serving the companion animal market across the Western United States.
Through this partnership, Rooted Owl® products will be available to a broad network of independent pet retailers, veterinary clinics, farm & feed stores, groomers, and specialty pet businesses throughout VSI’s distribution territory, including California, Hawaii, Oregon, Washington, Montana, Idaho, Colorado, Utah, Arizona, New Mexico, Wyoming, and Nevada.
Founded in 1960, VSI has built a reputation as a trusted partner to animal health professionals and retailers, offering a comprehensive portfolio of products and dependable distribution services across the Western U.S. Through its established logistics network and strong customer relationships, VSI provides efficient access to innovative products that support pet health and well-being.
“This partnership represents an important milestone in our growth strategy,” said Karan Madan, CEO & Founder of Rooted Owl®. “VSI has earned the trust of retailers and animal health professionals through decades of exceptional service, and we are excited to work together to bring our science-backed wellness solutions to more pets and pet parents across the country.”
Rooted Owl® is raising the standard in the pet supplement category with condition-specific formulations developed using standardized extracts and delivered in small, easy-to-administer capsules designed for optimal absorption. The brand’s portfolio also includes a hemp-derived wellness line formulated with plant-based cannabinoids and complementary ingredients to support calmness and mobility.
All Rooted Owl® products are manufactured following rigorous quality standards and have earned the National Animal Supplement Council (NASC) Quality Seal, reflecting ongoing compliance with industry-leading quality and safety requirements.
“Innovative solutions assisting the pet owner keep their four-legged family members happy and healthy is our greatest achievement. VSI is pleased to partner with Rooted Owl®, servicing the Western US with products to promote wellbeing for our pets and pet parents. VSI searches out innovative quality products that will help retailers assist their customers and make a difference in a pet’s life. Rooted Owl® is the right partner at the right time.” Chad Waterman, V.P. Sales, Veterinary Services Inc.
As demand continues to grow for clean-label, scientifically supported pet wellness products, the partnership positions both companies to better serve retailers and animal health professionals seeking differentiated, high-quality solutions for dogs and cats.
About Rooted Owl®
Rooted Owl® is a science-backed pet wellness brand developed to elevate the standard of care through advanced formulations and thoughtful delivery systems. The brand offers condition-specific supplements and hemp-derived products designed to support pets’ health with precision, consistency, and quality.
About Veterinary Service, Inc. (VSI)
Veterinary Service, Inc. (VSI) is a leading distributor of animal health and pet products serving retailers, veterinary clinics, and animal health professionals throughout the Western United States. Since 1960, VSI has provided dependable distribution, exceptional customer service, and access to innovative products that support the health and well-being of companion animals.
Media Contact:
Florencia Nijensohn
Head of Marketing & Communications
Rooted Owl®